Ekaitz Mendizabal
About Ekaitz Mendizabal
Ekaitz Mendizabal is a Senior Trade Marketing Manager at Fluidra, where he has worked since 2020. He has extensive experience in marketing, having held various managerial positions in companies such as Warak Consulting and Grupo Láser Idoseme.
Current Role at Fluidra
Ekaitz Mendizabal serves as the Senior Trade Marketing Manager at Fluidra, a position he has held since 2020. In this role, he has played a key part in implementing trade marketing strategies that align with Fluidra's global brand portfolio. His responsibilities include managing loyalty programs in the Iberia region, focusing on customer engagement and retention strategies. He has also contributed to the development of innovative marketing campaigns for Fluidra's recognized brands, such as Jandy® and AstralPool®.
Previous Experience in Marketing
Before joining Fluidra, Ekaitz Mendizabal held several marketing positions. He worked at Warak Consulting, s.l.u. as a Brand Marketing Manager from 2019 to 2020 for one year in the Barcelona area. Prior to that, he served as Marketing Director at Grupo Láser Idoseme S.L. from 2005 to 2012 for seven years in San Sebastian. He also worked as Sales & Marketing Manager at Grupo Cant from 2015 to 2017 for two years in Terrasa.
Educational Background in Marketing and Business
Ekaitz Mendizabal has a comprehensive educational background in marketing and business. He studied at Cebanc, where he achieved a Grado in Marketing from 1995 to 1998. He also completed a Postgrado in Psicocreatividad y Marketing at Universitat Autònoma de Barcelona from 1999 to 2001. In addition, he obtained an Executive MBA from EAE Business School from 2017 to 2019 and a Posgrado en Ecommerce, B2B SEO from E-Campus from 2011 to 2012. He further enhanced his knowledge with a course on Innovation & Value Creation at Pace University - Lubin School of Business in 2019.
Focus on IoT Solutions in Marketing
In his current role, Ekaitz Mendizabal emphasizes the integration of IoT solutions into marketing strategies. This focus aims to enhance customer experience within the pool and wellness markets. His approach reflects a commitment to leveraging technology to improve customer engagement and satisfaction.