Gerard Bori
About Gerard Bori
Gerard Bori is a Senior Product Manager currently working at Fluidra in Barcelona, Spain. He has extensive experience in product management and engineering, having held various leadership roles in companies such as Tailsip and Corsega Tv Telecomunicacions.
Work at Fluidra
Gerard Bori currently holds the position of Senior Product Manager at Fluidra, where he has been employed since 2021. In this role, he is responsible for leading strategic marketing activities for Internet of Things (IoT) products across the EMEA region. His focus includes identifying key market segments, analyzing competitors, and defining go-to-market strategies. Bori also participates in the Product Committee, collaborating with C-Level executives to ensure product alignment with company objectives.
Previous Experience in Product Management
Before joining Fluidra, Gerard Bori worked as a Senior Product Manager at Corsega Tv Telecomunicacions from 2020 to 2021. He also served as Chief Executive Officer and Chief Product Officer at Lofinn from 2018 to 2020. Additionally, he was the Director of Ecommerce at Tailsip from 2021 to 2023. His extensive experience in product management spans various roles, contributing to his expertise in developing and managing products.
Engineering Background
Gerard Bori has a solid engineering background, having worked as a Robotics Engineer at Durr Systems, Inc. from 2016 to 2018, and as an Automation Engineer at SGAR from 2015 to 2016. His engineering roles took him across Spain, Germany, and Belgium, where he developed skills in automation and robotics, which he later applied in product management and marketing.
Education and Expertise
Bori earned a Bachelor's degree in Electrónica Industrial y Automática from Universitat Politècnica de Catalunya, completing his studies from 2009 to 2014. He furthered his education by obtaining a Master of Business Administration (MBA) from thePower in 2023. His academic background combines technical knowledge with business acumen, enhancing his capabilities in product management and strategic marketing.
Achievements in IoT Product Development
Gerard Bori has played a key role in the development and management of several IoT products, including iAquaLink, Blueriiot, and Fluidra Pool. These products collectively serve over 1 million users globally. His responsibilities included defining the full value proposition for new IoT concepts, which encompassed product specifications, benefits, pricing, and creating detailed business plans with financial workbooks and sales forecasts.