Igna CIO Lucena Mir
About Igna CIO Lucena Mir
Lucena Mir serves as the Head of Strategic Marketing EMEA at Fluidra since 2022, bringing extensive experience in marketing and business development from previous roles at Mitsubishi Electric and Deutsche Bank. She holds an MBA from IESE Business School and has taught marketing at the Universitat de Barcelona since 2014.
Work at Fluidra
Igna CIO Lucena Mir has been serving as the Head of Strategic Marketing EMEA at Fluidra since 2022. In this role, he is responsible for overseeing marketing strategies across the Europe, Middle East, and Africa regions. His position involves aligning marketing initiatives with business objectives to drive growth and enhance brand presence in the competitive market of water management solutions.
Previous Experience
Before joining Fluidra, Igna held several key positions in various organizations. He worked at Mitsubishi Electric ES as the Product Marketing & Reporting Department Manager from 2021 to 2022. Prior to that, he spent four years at Mitsubishi Electric Europe BV as a Senior Product Manager. His experience also includes roles at Deutsche Bank as a Brand Manager and at VidaCaixa as a Senior Product Manager.
Education and Expertise
Igna holds an MBA from IESE Business School - University of Navarra, where he studied from 2010 to 2012. He also completed a Master's in Marketing at Universitat Pompeu Fabra and a Master's in Direct, Relational, and Interactive Marketing at ESIC: Business & Marketing School. His educational background is complemented by executive education in Digital Marketing, enhancing his traditional marketing expertise.
Teaching Role
Igna has been a Professor of Marketing at Escola Superior de Relacions Públiques - Universitat de Barcelona since 2014. In this capacity, he shares his extensive knowledge and experience in marketing with students, contributing to their professional development in the field.
Background and Skills
Igna has a strong background in business development and market research, which supports his ability to drive growth in multinational environments. He possesses significant experience in P&L analysis and KPI control, essential for effective strategic marketing. His diverse work history has equipped him with the skills necessary to develop and implement successful marketing strategies.