Ignacio (Natxo) González Medina
About Ignacio (Natxo) González Medina
Ignacio (Natxo) González Medina serves as the Spain Business Unit Director for Commercial Pool & Wellness at Fluidra since 2018, bringing over 20 years of experience in finance and business management within the pool industry. His educational background includes an Executive MBA from Esade and various specialized studies in leadership, communication, and marketing from prestigious institutions.
Work at Fluidra
Ignacio González Medina has been serving as the Spain Business Unit Director for Commercial Pool & Wellness at Fluidra since 2018. In this role, he oversees operations and strategic initiatives within the commercial pool and wellness sector. His responsibilities include defining and deploying comprehensive marketing strategies to promote Fluidra's products and solutions. He has also created a technical office to support the sales team, enhancing project execution efficiency.
Previous Experience at Zodiac Pool Systems
Prior to his current position, González Medina worked at Zodiac Pool Systems for over a decade. He held various roles, including Senior Business Planning Analyst from 2006 to 2009, Iberia Finance Manager from 2009 to 2018, and Portugal Country Manager from 2013 to 2018. In these roles, he contributed to financial planning, management, and strategic growth initiatives within the company.
Education and Expertise
González Medina has a strong educational background in business and management. He earned an Executive MBA from Esade in 2010. He also studied at Case Western Reserve University, where he focused on Business and Social Skills, achieving Leadership in 2010. His further studies include a MSc in Economics and Finance from ESADE, and various programs at IESE Business School, HEC Paris, and Fudan University, covering topics such as Competitive Strategy and International Business.
Leadership and Management Skills
In his professional career, González Medina has demonstrated strong leadership and management skills. He has led a team of seven, optimizing departmental tasks and procedures to enhance productivity. He has also set and developed Balance Scorecards to monitor business unit activities, ensuring alignment with company goals. His experience includes managing sponsorships and institutional relationships to strengthen industry presence.
Professional Development
González Medina has pursued continuous professional development throughout his career. He completed various programs at IESE Business School, including courses on Communication Skills and Sales Management. Additionally, he achieved a MSc in Marketing and Sales Management from IE Business School in 2017. His commitment to learning reflects his dedication to enhancing his skills and knowledge in business management.