Iria Casqueiro Martínez
About Iria Casqueiro Martínez
Iria Casqueiro Martínez serves as the EMEA Digital & E-Commerce Manager at Fluidra, where she develops omnichannel strategies and oversees a €10M annual sales target. She has extensive experience in marketing and brand management, having previously worked for companies such as SC Johnson Wax and PromoFarma.com.
Work at Fluidra
Iria Casqueiro Martínez has been serving as the EMEA Digital & eCommerce Manager at Fluidra since 2018. In this role, she is responsible for overseeing a €10M annual sales target within the EMEA eCommerce business. She designs an omnichannel strategy to optimize client experience across various sales channels, including Cash & Carry and B2B eCommerce. Additionally, she collaborates with local marketing teams and digital channel stakeholders to enhance the end-to-end digital journey and create new sales opportunities. Her work also includes developing and defining the CRM strategy to improve customer engagement and drive sales in EMEA markets.
Previous Work Experience
Before joining Fluidra, Iria held several positions in marketing and brand management. She worked as an Assistant Brand Manager at SC Johnson Wax for eight months in 2010-2011. Following that, she served as a Marketing Analyst and then as a Marketing and Advertising Consultant at Advise Consultores de Marketing y Publicidad from 2011 to 2015. She also worked as a Brand Manager at PromoFarma.com from 2016 to 2018 and as a Marketing Manager at Take Eat Easy for nine months in 2015-2016. These roles contributed to her expertise in digital marketing and brand strategy.
Education and Expertise
Iria Casqueiro Martínez holds a Bachelor's degree in Business Administration and Management from Universidad Pontificia Comillas ICAI-ICADE, which she completed from 2004 to 2009. She also obtained a Bachelor's degree in Market Research and Techniques (ITM) from the same institution, graduating in 2010. Additionally, she pursued a Master’s degree in Digital Transformation & Internet Business at ISDI from 2015 to 2016. Iria also participated in an Erasmus program at Groupe Ecole supérieure de Commerce de Dijon-Bourgogne, focusing on Marketing from 2009 to 2010.
Digital Transformation Projects
In her current role at Fluidra, Iria leads the implementation of a new Product Information Management (PIM) system as part of digital transformation initiatives. This project aims to streamline product data management and enhance the overall digital infrastructure of the company. Her involvement in these projects highlights her commitment to improving digital processes and customer experiences within the organization.