Jordi Cirera
About Jordi Cirera
Jordi Cirera serves as the General Manager at Fluidra México, a position he has held since 2019. He has extensive experience within Fluidra, having worked in various roles including Export Area Manager and Group Product Manager.
Current Role at Fluidra
Jordi Cirera serves as the General Manager at Fluidra México, a position he has held since 2019. In this role, he oversees operations and strategic initiatives within the company, focusing on the Mexican market. His leadership is pivotal in driving the company's growth and enhancing its market presence in the region.
Previous Positions at Fluidra
Cirera has held several key positions at Fluidra prior to his current role. He worked as an Export Area Manager for the Gre - A/G Pools & Mass Merchants channel from 2015 to 2016 in the Bilbao Area, Spain. He then transitioned to the role of KAM for the Caribbean & Central America from 2017 to 2019, based in Mexico City. Additionally, he served as the Group Product Manager for robotic pool cleaners at Fluidra HQ from 2011 to 2013.
Educational Background
Jordi Cirera has a diverse educational background. He studied Mathematics at Lutheran High North in Macomb, MI, achieving his high school diploma in 1997. He then pursued higher education at Toulouse Business School, where he earned a Licenciatura in ADE from 1997 to 2002. He also completed a Postgrado in Marketing at Universitat Politècnica de Catalunya in 2003. Furthermore, he participated in an exchange program at Hanzehogeschool Groningen, focusing on International Business Studies from 1998 to 1999.
Professional Experience Prior to Fluidra
Before joining Fluidra, Cirera gained valuable experience in various roles. He worked at Panasonic as a Product Manager from 2006 to 2009, where he managed product development and marketing strategies. He also served as a Trade Marketing Manager at Scandinavian Tobacco Group for nine months in 2009 to 2010, where he focused on marketing initiatives and trade relations.