Marcos Babío
About Marcos Babío
Marcos Babío serves as the Global Trade Marketing Manager at Fluidra, where he has worked since 2019. He has extensive experience in marketing roles across various companies, including Fluidra, Cosentino, and Roca Sanitario, and holds multiple degrees in Business Administration and Marketing.
Current Role at Fluidra
Marcos Babío serves as the Global Trade Marketing Manager at Fluidra since 2019. In this role, he is responsible for implementing and managing loyalty programs designed to enhance customer retention and satisfaction within the pool industry. He also organizes and oversees trade shows and events to promote Fluidra's products and services across Europe, the Southern Hemisphere, and Asia. Babío leads initiatives in online training aimed at improving product knowledge and customer service among trade partners.
Previous Experience at Fluidra
Prior to his current position, Babío worked at Fluidra as the Marketing Manager for Zodiac Iberia from 2016 to 2019. During his tenure, he played a key role in the integration process following the merger of Zodiac and Fluidra, focusing on enhancing customer experience and engagement in the ESA region.
Career Background in Marketing
Marcos Babío has extensive experience in marketing roles across various companies. He worked at Cosentino as the Global Product Marketing Manager from 2013 to 2016 and at Roca Sanitario, S.a. as the Global Product Marketing Manager from 2011 to 2013. His early career included a position as a Trade Marketing Trainee at Pepsico in 2010 and a brief role as a Financial Auditor at PwC in 2009.
Education and Qualifications
Babío has a diverse educational background. He studied Business Administration and Management at Universitat De Barcelona from 2004 to 2009. He furthered his studies in International Business at Copenhagen Business School in 2007. He also completed a Master's in Marketing at La Salle Bcn from 2018 to 2019. His educational experiences have contributed to his deep understanding of customer journey mapping, which he utilizes to improve Net Promoter Score (NPS) and overall customer experience.