Nazratan Nayeem
About Nazratan Nayeem
Nazratan Nayeem is a Category Manager for Cleaners at Fluidra, responsible for managing three brands and developing marketing strategies that align with global and local market needs. He holds an MBA from the University of Technology, Sydney, and has extensive experience in marketing and product management.
Work at Fluidra
Nazratan Nayeem serves as the Category Manager for Cleaners at Fluidra since 2019. In this role, he manages three prominent brands: Zodiac, AstralPool, and Baracuda. His responsibilities include developing and implementing marketing strategies that align with both global initiatives and local market demands. He focuses on new product introduction, designing products for various channels to meet market demand and reduce channel conflict. Nayeem acts as the main point of contact for product-related information, managing the product life cycle to enhance sales and profitability.
Education and Expertise
Nazratan Nayeem holds a Master of Business Administration (MBA) in Marketing from the University of Technology, Sydney, where he studied from 2006 to 2007. He also earned a Bachelor of Business Administration (BBA) with Honours in Marketing from the Institute of Business Administration, University of Dhaka, from 2001 to 2005. Additionally, he completed a Diploma in Digital Marketing at The Shaw Academy. His educational background supports his expertise in marketing strategy and product management.
Background
Prior to his current role at Fluidra, Nazratan Nayeem worked at Parker Hannifin in various marketing positions from 2008 to 2017. He began as a Marketing Officer and later served as a Marketing/Pricing Coordinator for FC Australasia. His earlier experience includes a role as a PPP Consultant at International Resources Group from 2005 to 2006. This diverse background has provided him with a solid foundation in marketing and product management.
Achievements
In his capacity as Category Manager at Fluidra, Nazratan Nayeem has successfully managed the brand health and development of the cleaning category. He ensures the brand image is maintained across all communication channels, packaging, and online presence. His role involves maintaining relationships with stakeholders by providing essential information, training materials, and addressing inquiries, contributing to the overall success of the brands he manages.