Nicola Buffoli
About Nicola Buffoli
Nicola Buffoli serves as the Sales Operations Manager and CRM Manager at Fluidra, where he has worked since 2018. He has a background in marketing and communication, with previous roles at Rub Valves and Tattile s.r.l., and he holds degrees from ESADE Business & Law School and Università Cattolica del Sacro Cuore.
Current Role at Fluidra
Nicola Buffoli serves as the Sales Operations Manager and CRM Manager at Fluidra, a position he has held since 2018. Based in the Barcelona area, he has been instrumental in developing and enhancing customer relationship management practices within the organization. His role includes driving customer loyalty programs aimed at fostering long-term relationships with clients. Buffoli's leadership in creating Fluidra's CRM Centre of Excellence reflects his commitment to optimizing customer management strategies.
Previous Experience at Fluidra
Before his current role, Nicola Buffoli worked at Fluidra as the Trade Marketing Manager from 2015 to 2018. In this capacity, he focused on marketing operations and strategies tailored to the Italian market. His earlier tenure at Fluidra also included a position as Marketing Operations Manager Italia from 2013 to 2015, where he contributed to marketing initiatives in the Brescia area. His extensive experience within Fluidra has provided him with a deep understanding of the company's operations and market dynamics.
Career Background
Nicola Buffoli has a diverse professional background in marketing and communication. He worked as the Marketing Manager at Tattile s.r.l. from 2008 to 2011, where he developed marketing strategies and initiatives. Prior to his time at Tattile, he held the position of Marketing and Communication Manager at Rub Valves for one year in 2011-2012. This variety of roles has equipped him with a comprehensive skill set in sales operations and marketing management across different sectors.
Education and Professional Development
Nicola Buffoli holds a Bachelor's degree in Science of Communication from Università Cattolica del Sacro Cuore, which he completed from 2004 to 2007. He furthered his education at ESADE Business & Law School, where he achieved a Program for Management Development (PMD) in 2018. Additionally, he studied at HEC Paris, completing a module in Strategic Innovation and Cross-Cultural Management in 2017. This educational background supports his expertise in management and strategic marketing.
Key Contributions and Initiatives
Throughout his career, Nicola Buffoli has implemented significant initiatives that have enhanced operational efficiency and customer management. He developed a cohesive CRM strategy that spans multiple countries, ensuring consistent customer engagement. His efforts in digitalizing after-sales and sales processes have contributed to improved operational efficiency. Additionally, he established a pricing policy across different countries to standardize pricing strategies, optimizing sales performance.