Pierre Yves Menes
About Pierre Yves Menes
Pierre Yves Menes serves as the Head of Marketing EMEA at Fluidra, where he has worked since 2018. He has a strong background in marketing management, with previous roles at companies such as Zodiac Pool Systems and Philips, and holds an MBA from Northwestern University's Kellogg School of Management.
Work at Fluidra
Pierre Yves Menes has served as the Head of Marketing EMEA at Fluidra since 2018. In this role, he operates from dual locations in Lyon, France, and Barcelona, Spain. His responsibilities include overseeing marketing strategies across the EMEA region, focusing on enhancing brand visibility and market penetration. Menes has been instrumental in leading initiatives that cater to both B2C and B2B2C sectors, contributing to Fluidra's growth in the international market.
Education and Expertise
Pierre Yves Menes holds an MBA in Marketing & Strategy from Northwestern University's Kellogg School of Management, where he studied from 1998 to 2000. He also completed Executive Education in Digital Marketing at ESSEC Business School in 2012. Earlier, he earned a Master in Management from Rouen Business School from 1989 to 1993. His educational background equips him with a strong foundation in marketing principles and strategies applicable to diverse business environments.
Background
Pierre Yves Menes has a diverse professional background with extensive experience in marketing across various sectors. He began his career at Lagardere as a Consultant in Internal Audit & Consulting from 1995 to 1998. He then transitioned to Philips, where he held multiple roles, including Marketing Manager USA for Oral Healthcare and E-commerce and CRM Manager USA for Personal Care. His career also includes significant positions at Groupe SEB and Zodiac Pool Systems, where he developed expertise in international marketing.
Previous Positions
Before joining Fluidra, Pierre Yves Menes held several key positions in marketing leadership. He was the Vice President of Marketing EMEA at Zodiac Pool Systems from 2014 to 2018. Prior to that, he served as the International Marketing & Product Director at Groupe SEB from 2007 to 2011. His role as Managing Director at Rhodes & Brousse from 2011 to 2013 further solidified his experience in startup environments and strategic marketing.
Marketing Strategy Leadership
Throughout his career, Pierre Yves Menes has demonstrated a strong capability in leading marketing strategies for branded international businesses. His focus has been on both B2C and B2B2C sectors, allowing him to develop comprehensive marketing plans that address diverse consumer needs. His extensive experience managing marketing operations across multiple European regions, particularly within the EMEA market, has positioned him as a key player in the industry.