Alaa Mustafa, MBA, Tot
About Alaa Mustafa, MBA, Tot
Alaa Mustafa is the EMEA Commercial Director at Fluke Corporation, where he has worked since 2021. He previously served as Regional Sales Manager for MENA at the same company and has a strong educational background in management and engineering.
Work at Fluke Corporation
Alaa Mustafa currently serves as the EMEA Commercial Director at Fluke Corporation, a position he has held since 2021 in the United Arab Emirates. In this role, he provides end-to-end management and direction to drive business growth and revenue generation. He previously worked as the Regional Sales Manager for the MENA region from 2016 to 2021, based in Dubai. During his tenure, he implemented a strategy that resulted in a 16% growth in the EMEA business in 2021 and achieved a team engagement score of 90%.
Education and Expertise
Alaa Mustafa holds a Bachelor's degree in Biomedical Engineering from Jordan University of Science and Technology, completed from 1998 to 2003. He furthered his education by obtaining a Master of Business Administration (M.B.A.) in Marketing/Marketing Management from the University of Leicester, which he completed between 2015 and 2017. Additionally, he studied Strategic Leadership and Management at the Chartered Management Institute, achieving Level 7 in 2018. He also completed a course in Disruptive Strategy from Harvard Business School Online in 2020.
Background in Medical Trading
Before joining Fluke Corporation, Alaa Mustafa worked as a Division Manager at AL-JEEL MEDICAL AND TRADING CO. LTD. from 2013 to 2016 in Riyadh. His experience in the medical trading sector contributed to his expertise in managing sales and operations within the healthcare industry, providing a strong foundation for his subsequent roles in commercial management.
Leadership and Team Management
In his current role as EMEA Commercial Director, Alaa Mustafa leads cross-functional teams to execute yearly and quarterly growth initiatives aimed at increasing market share. He has established a competitive sales force by collaborating with key stakeholders, channel partners, and customers. His leadership approach focuses on driving engagement and performance within his teams, as evidenced by the high team engagement score achieved during his tenure.