Andrew Wilson
About Andrew Wilson
Andrew Wilson is a Product Marketing Manager at Fluke Corporation, where he has worked since 2020. He has extensive experience in developing marketing campaigns and building cross-functional relationships within the company.
Work at Fluke Corporation
Andrew Wilson has been serving as the Product Marketing Manager at Fluke Corporation since 2020. In this role, he has focused on developing multi-prong digital, direct-response, and demand-generating campaigns aimed at enhancing market awareness and lead generation. Prior to this position, he held several roles at Fluke, including Global Marketing Communications and Commercialization Manager for Advanced Diagnostics Tools from 2013 to 2020, and Marketing Services Coordinator from 2010 to 2013. His experience at Fluke spans over a decade, during which he has built strong cross-functional relationships to facilitate effective campaign creation.
Education and Expertise
Andrew Wilson holds a Bachelor of Arts in Business Administration from Pacific Lutheran University, where he studied from 2006. He furthered his education by obtaining a Master of Business Administration (M.B.A.) from Western Washington University, completing his studies in 2013. His educational background provides a solid foundation for his expertise in product marketing and strategic marketing programs, particularly in the areas of product positioning and customer persona development.
Background in Marketing
Before joining Fluke Corporation, Andrew Wilson worked as a Marketing Manager at OutBack Power Systems from 2006 to 2010. In this role, he managed the development of product positioning and value propositions for advanced diagnostic and troubleshooting product lines. His experience at OutBack Power Systems contributed to his understanding of customer needs and market dynamics, which he has applied throughout his career in various marketing roles.
Achievements in Marketing Campaigns
Throughout his career, Andrew Wilson has successfully created and executed global strategic marketing programs with strong launch and sustainment components. His work has included leading the creation of Customer Persona Profiles to identify core customer traits and motivations, which has informed marketing strategies and campaign development. His ability to build strong relationships with internal and external partners has been key to accelerating campaign creation while maintaining quality standards.