Claus Larsen
About Claus Larsen
Claus Larsen serves as the Northern Europe Channel Sales Director at Fluke Corporation, where he has worked since 2020. With extensive experience in sales and business development across various companies, he has demonstrated strong leadership and strategic skills in managing distributor relations and driving revenue growth.
Current Role at Fluke Corporation
Claus Larsen serves as the Northern Europe Channel Sales Director at Fluke Corporation, a position he has held since 2020. In this role, he practices remote international leadership across seven countries, overseeing channel sales strategies and distributor relationships. His responsibilities include facilitating business opportunities through cross-selling and leveraging synergies within the organization. He has also led the integration of various Fluke divisions, enhancing collaboration and operational efficiency.
Previous Experience in Sales and Business Development
Before his current role, Claus Larsen held several positions in sales and business development. He worked as a Nordic and Baltics Sales Manager at Fluke Corporation from 2018 to 2020 and as a Sales/Distribution Manager from 2015 to 2018. His earlier roles include serving as a Key Account Manager at Schneider Electric from 2009 to 2013 and as a Business Development Manager at Grene industri service for five months in 2006. His diverse experience spans various sectors, contributing to his expertise in channel sales.
Educational Background
Claus Larsen studied at Herning tekniske skole, where he achieved his Electrician certification from 1995 to 1998. He also attended Frederiks skole from 1986 to 1992. His educational background in technical fields laid the foundation for his career in sales and engineering roles across multiple companies.
Achievements in Revenue Growth and Forecasting
During his tenure in various sales roles, Claus Larsen has delivered significant results, including the highest revenue and gross margin growth in the EMEA region, achieving a +6% increase. He has improved financial forecasting accuracy to 98% and implemented MS Dynamics 365 CRM for enhanced KPI tracking and pipeline management. His focus on performance culture and organizational changes has contributed to the success of the teams he has led.
Leadership and Strategic Development
Claus Larsen has played a key role in developing strategic distributor relations at the senior management level. He has been responsible for designing and implementing organizational changes, including Go to Market models. His leadership style emphasizes collaboration and performance, which has been instrumental in driving business success across the regions he oversees.