Cory Casini
About Cory Casini
Cory Casini is a Channel Marketing Manager at Fluke Corporation, bringing over 12 years of experience in digital merchandising. He has held various positions at Microsoft and other companies, focusing on project management, conversion optimization, and content management.
Current Role at Fluke Corporation
Cory Casini serves as the Channel Marketing Manager at Fluke Corporation, a position he has held since 2024. In this role, he focuses on developing and implementing marketing strategies that enhance channel partnerships and drive sales growth. His responsibilities include managing marketing campaigns and collaborating with various stakeholders to optimize product visibility and market reach.
Previous Experience at Microsoft
Cory Casini has extensive experience at Microsoft, where he held several positions over the years. He worked as a Senior Digital Merchandising Manager from 2020 to 2022, and prior to that, he was the Xbox Digital Merchandising Manager from 2019 to 2020. Additionally, he served as the Accessories/Mobile Digital Merchandising Manager from 2017 to 2018, and as the Lead Digital Merchandising Manager for Small Business & Audience from 2022 to 2023. His roles involved project management, content management, and increasing conversion rates.
Background in E-Commerce and Digital Merchandising
Cory Casini has over 12 years of experience in digital merchandising, with a strong focus on project management, conversion optimization, testing, and content management. His career includes positions at Walgreens as an E-Commerce Product Associate from 2012 to 2015, and at drugstore.com as an Assistant E-Commerce Category Manager in 2012. He also worked at PayScale, Inc. as a Senior Account Development Representative in 2015.
Education and Academic Background
Cory Casini studied at Washington State University, where he earned a Bachelor of Arts (B.A.) in Sociology from 2006 to 2010. His educational background has provided him with a foundation in understanding consumer behavior and market dynamics, which he applies in his marketing roles.
Skills and Professional Attributes
Cory Casini possesses excellent communication skills, which are essential for building effective working relationships. He enjoys collaborating with creative thinkers and values continuous improvement in his work. His experience in digital merchandising has equipped him with the ability to manage complex projects and drive results in competitive environments.