Debbie Vaessen
About Debbie Vaessen
Debbie Vaessen serves as the Manager of Marketing Communications for EMEA at Fluke Corporation, where she has worked since 2016. She possesses extensive experience in marketing management, problem-solving, and strategic oversight, and has a strong educational background in marketing and project management.
Work at Fluke Corporation
Debbie Vaessen has served as the Manager of Marketing Communications for the EMEA region at Fluke Corporation since 2016. In this role, she is responsible for establishing and leading the international marketing communications department. Her responsibilities include designing programs and processes to ensure successful New Product Introduction (NPI) launches in the EMEA region. Additionally, she acts as an Agile Scrum Master, facilitating agile project management practices within her team.
Education and Expertise
Debbie Vaessen has a diverse educational background. She studied at the Rochester Institute of Technology, focusing on Project Management Life Cycle, where she completed a Verified Course in 2017. She also earned a Micro Master in Marketing in a Digital World from Curtin University from 2017 to 2018. Her academic journey includes a Bachelor of Arts in Interior Design from Universidad del Istmo, completed between 2007 and 2011, and a Matura from Die Osterreichische Schule Guatemala, which she attended from 1992 to 2006. Additionally, she studied Coaching for Results at the Project Management Institute.
Background in Marketing Communications
Debbie Vaessen possesses robust experience in marketing communications, particularly in managing relationships with third-party vendors, agencies, freelancers, and suppliers. Her expertise includes daily and visual management, problem-solving, standard work, value stream mapping, and voice-of-the-customer methodologies. This background supports her strategic oversight in portfolio positioning and the development of overall marketing strategy within her current role.
Achievements in New Product Introduction
In her role at Fluke Corporation, Debbie Vaessen plays a significant part in ensuring the successful launch of new products in the EMEA region. She designs and implements programs and processes tailored to facilitate these introductions, demonstrating her capability in managing complex marketing initiatives. Her strategic approach contributes to the overall effectiveness of the marketing communications department.