Eric Betz
About Eric Betz
Eric Betz serves as the Global Head of Content at Fluke Corporation, where he has implemented advanced content technologies and fostered a culture of creativity. He co-founded Lunaris Creative in 2020 and has a diverse background in science communication, including roles at NASA and Discover Magazine.
Current Role at Fluke Corporation
Eric Betz serves as the Global Head of Content at Fluke Corporation, a position he has held since 2023. In this role, he leads the content strategy for the organization, focusing on enhancing brand engagement and establishing thought leadership within the industry. He has implemented advanced content technologies and methodologies, including AI and data analytics, to improve content reach and effectiveness. His leadership fosters a culture of creativity and continuous improvement within the content team.
Previous Experience at Fluke Corporation
Before his current position, Eric worked as the Content Manager for Fluke Reliability from 2021 to 2023. During his tenure, he spearheaded innovative digital content initiatives that contributed to brand engagement and industry thought leadership. His efforts included the adoption of cutting-edge content technologies that enhanced the overall effectiveness of the company's content strategies.
Professional Background in Science Communication
Eric Betz has a diverse background in science communication, having worked in various editorial roles. He was a Digital Editor at Discover Magazine from 2018 to 2020 and served as an Associate Editor at both Astronomy magazine and Discover Magazine from 2014 to 2018. Additionally, he held the position of Science Writing Fellow at the American Physical Society in 2010. His experience includes writing and editing content that bridges the gap between complex scientific concepts and public understanding.
Educational Qualifications
Eric Betz earned a Bachelor of Science degree in Journalism with a focus on Environmental Communication from Northern Arizona University, where he studied from 2006 to 2010. He also completed a double major in Physics and Astronomy during the same period. His educational background equips him with a strong foundation in both communication and scientific principles, which he applies in his professional endeavors.
Research Experience at U.S. Geological Survey
From 2006 to 2010, Eric worked as a Researcher at the U.S. Geological Survey (USGS), where he focused on studying the South Pole of Mars. This role contributed to his expertise in scientific research and communication, allowing him to engage with complex scientific topics and convey them effectively to various audiences.