Erica Garber
About Erica Garber
Erica Garber is a Content & Copywriting Specialist and Events Coordinator with extensive experience in editorial roles across various companies. She has contributed to brand awareness and marketing efforts at Fluke Corporation and previously held positions at UBM plc, Time Out North America, and Playboy Enterprises.
Work at Fluke Corporation
Erica Garber has been employed at Fluke Corporation since 2019, serving as a Content & Copywriting Specialist and Events Coordinator. In this role, she has contributed to various marketing initiatives, including managing content workflow for third-party contractors. Erica played a significant role in the marketing rebrand for Fluke Process Instruments. She has also been responsible for managing all aspects of trade shows, which includes registration, booth décor, shipping, and on-site promotion.
Previous Experience at UBM plc
Erica Garber worked at UBM plc in two capacities. She served as Digital Editor for License Global Magazine from 2016 to 2017 for one year in Los Angeles, California. Following this, she took on the role of Associate Managing Editor for the same publication from 2017 to 2018 for eight months. In these positions, she was involved in editorial processes and contributed to the magazine's content strategy.
Education and Expertise
Erica Garber studied at Columbia College Chicago, where she earned a Bachelor of Arts (BA) in Journalism from 2012 to 2015. Her education provided her with a solid foundation in writing and editorial skills, which she has applied throughout her career in various content-related roles.
Internship Experience
Erica has gained valuable experience through several internships. In 2015, she interned at Time Out North America as a Food & Drink Editorial Intern for four months in Chicago. Additionally, she worked as a Digital Content Intern at Playboy Enterprises, Inc. for four months in Los Angeles during the same year. Earlier, in 2014, she completed an internship at Modern Luxury as an Editorial Intern for four months in Chicago and served as a Copy Editor for The Journal of Young Investigators from 2014 to 2015 for nine months.
Achievements in Marketing
During her tenure at Fluke Corporation, Erica Garber contributed to increasing brand awareness by 15% year-over-year and marketing-generated leads by 10% year-over-year from 2019 to 2020. Her ability to work cross-functionally with product managers, engineers, and sales teams has enhanced the accuracy of marketing materials and technical documents.