Grace Cheng
About Grace Cheng
Grace Cheng serves as the National Marketing Manager at Fluke Corporation and has held the position of Marketing Director at Benewake (Beijing) Co., Ltd. since 2022, bringing extensive experience in marketing strategy and data analysis.
Work at Fluke Corporation
Grace Cheng has served as the National Marketing Manager at Fluke Corporation since 2012. In this role, she has been responsible for overseeing marketing strategies and initiatives within the organization. Her work involves utilizing CRM and PowerBI tools to track leads and manage funnel creation. She analyzes data fluctuations to monitor the overall health of the business. Under her management, the marketing team achieved a compound annual growth rate (CAGR) of over 10% in marketing contributed funnel creation.
Current Role at Benewake
Since 2022, Grace Cheng has held the position of Marketing Director at Benewake (Beijing) Co., Ltd. In this capacity, she continues to apply her extensive marketing expertise to drive the company's initiatives. Her leadership in marketing strategies contributes to the overall growth and visibility of the organization in the market.
Education and Expertise
Grace Cheng earned her Bachelor's degree in 测控技术与仪器 from Beijing University of Posts and Telecommunication, where she studied from 2003 to 2007. She furthered her education by obtaining a Master's degree in Business Administration (MBA) from Peking University, completing her studies from 2010 to 2012. Additionally, she is certified as a PSP (Problem Solving Process) Fortive Champion by FBS, showcasing her commitment to professional development and problem-solving methodologies.
Strategic Planning and Campaigns
Grace Cheng played a pivotal role in leading the development of the 2016-2019 strategy plan for customer acquisition and product roadmap at both the business unit and corporate levels. She also planned a New Year Campaign for a thermography product, which successfully achieved 2900 exposures and over 200 registrations at a minimal cost of RMB 1K. Her strategic planning skills have contributed significantly to the marketing efforts of the organizations she has worked with.