Grace Zheng
About Grace Zheng
Grace Zheng is the APAC Strategic Marketing Director at Fluke Corporation, where she has worked since 2021. She has extensive experience in marketing, having held various roles at TE Connectivity and Burson-Marsteller, and holds a Master's degree in Global Business Analysis from The University of Manchester.
Current Role at Fluke Corporation
Grace Zheng serves as the APAC Strategic Marketing Director at Fluke Corporation, a position she has held since 2021 in Shanghai, China. In this role, she focuses on Go-to-Market strategy and vertical market expansion. Her responsibilities include identifying new revenue opportunities under both B2B and B2C business models. Grace's expertise in strategic marketing enables her to drive initiatives that align with the company's objectives in the Asia-Pacific region.
Previous Experience at TE Connectivity
Prior to her current role, Grace Zheng worked at TE Connectivity in various capacities. She served as the Director of Global Marketing from 2018 to 2020, and before that, she held the position of Head of Regional Marketing from 2015 to 2018. Additionally, she was the Global Communications Manager for Consumer Devices from 2013 to 2015. Her extensive experience at TE Connectivity contributed to her understanding of global marketing dynamics and regional strategies.
Career Background at Burson-Marsteller
Grace Zheng worked at Burson-Marsteller as a Senior Manager from 2006 to 2013. During her seven years at the firm, she developed her skills in communications and marketing strategies, which laid the groundwork for her future roles in the industry. Her experience at Burson-Marsteller provided her with valuable insights into public relations and brand management.
Education and Academic Qualifications
Grace Zheng holds a Master's degree in Global Business Analysis from The University of Manchester, which she completed from 2005 to 2006. She also earned a First Degree in Business Management from the University of Bradford, where she studied from 2003 to 2005. Her academic background equips her with a solid foundation in business principles and analytical skills relevant to her marketing career.
Language Proficiency and Communication Skills
Grace Zheng is fluent in both English and Mandarin, demonstrating excellent communication skills in both languages. Her proficiency allows her to effectively engage with diverse stakeholders across cultures. She possesses well-developed senior-executive communication and influencing skills, which are essential for her role in matrix organizations and in driving marketing initiatives.