Guido Van Pol
About Guido Van Pol
Guido Van Pol is the Manager of Channel Marketing EMEA at Fluke Corporation, where he leads a team of marketers and drives marketing strategies to engage distributors' customers. He has extensive experience in marketing roles across various companies, including Bosch, Vodafone, and Philips, and has a strong background in campaign analysis and budget management.
Current Role at Fluke Corporation
Guido Van Pol serves as the Manager Channel Marketing EMEA at Fluke Corporation since 2022. In this role, he is responsible for driving the strategy and execution of marketing campaigns aimed at engaging current distributors' customers. His responsibilities include overseeing training on product features, managing new product launches, and executing referral campaigns. He leads a team of five channel marketers and manages the channel coop budget, ensuring effective allocation of resources to support marketing initiatives.
Previous Experience at Fluke Corporation
Prior to his current position, Guido Van Pol worked at Fluke Corporation as a Sales Program Manager for 11 months in 2021 and as the Marketing Manager EMEA from 2016 to 2020. During his tenure, he focused on enhancing marketing strategies and improving customer engagement across the EMEA region. His experience at Fluke has contributed to his understanding of the company's product offerings and market positioning.
Professional Background in Marketing
Guido Van Pol has extensive experience in marketing across various industries. He worked at Bosch as the Manager Marketing Communications for Europe, the Middle East, and Africa from 2011 to 2016, and as Marketing Manager from 2005 to 2011. His earlier roles include Manager Proposition Marketing at Vodafone from 2002 to 2005 and Program Marketeer SME from 1998 to 2002. He also served as Business Planning Manager at Philips from 1995 to 1998, which provided him with a solid foundation in strategic marketing and business planning.
Education and Academic Background
Guido Van Pol studied at the University of Maastricht from 1987 to 1993, where he completed a six-year program. His academic background has equipped him with the knowledge and skills necessary for a successful career in marketing and management. The education he received has played a significant role in shaping his professional approach and strategic thinking in his various marketing roles.
Marketing Strategy and Analysis Expertise
In his current and previous roles, Guido Van Pol has demonstrated expertise in marketing strategy and analysis. He performs ad-hoc analysis of marketing efforts, utilizing campaign results and demographic data to evaluate effectiveness. He synthesizes marketing actions data to improve future campaign performance and provides regular reports to internal stakeholders, including senior management. His ability to benchmark competitive products allows him to identify marketing gaps and work cross-functionally to address them.