Jessica Larson
About Jessica Larson
Jessica Larson serves as the Global Director of Brand & Communications at Fluke Corporation, where she has worked since 2023. With a diverse background in marketing and communications, she has held various roles at notable companies, including Capital One and Razorfish, and is recognized for her ability to translate consumer insights into effective marketing strategies.
Current Role at Fluke Corporation
Jessica Larson currently serves as the Global Director of Brand & Communications at Fluke Corporation. She has held this position since 2023, working in a hybrid capacity in the Greater Seattle Area. In this role, she focuses on developing and implementing brand strategies that align with the company's objectives and enhance its market presence.
Previous Experience at Fluke Corporation
Prior to her current role, Jessica Larson worked at Fluke Corporation as the Global Director of Product Marketing from 2020 to 2022. She also served as the Senior Product Marketing Manager for a brief period in 2020. Her experience at Fluke has contributed to her understanding of product marketing and brand communications within the technology sector.
Career Background in Brand Strategy
Jessica Larson has extensive experience in brand strategy and marketing. She worked at Capital One as the Senior Manager of Product Marketing & Brand Strategy from 2016 to 2019. Earlier in her career, she held various positions at agencies such as Razorfish and Publicis in the West, where she developed skills in account management and digital marketing.
Educational Background
Jessica Larson holds a Bachelor of Arts degree in Mass Communication/Journalism with an emphasis in Advertising from the University of St. Thomas. She also earned a Bachelor of Arts degree in Psychology from Hamline University. Her educational background supports her expertise in understanding consumer behavior and effective communication strategies.
Expertise in Consumer Insights and Marketing
Jessica Larson is recognized for her ability to leverage data from market trends and consumer research to inform strategic marketing decisions. She advocates for customer-centric marketing approaches, ensuring that consumer needs are prioritized in brand strategies. Her combined knowledge of psychology and mass communication enhances her effectiveness in translating consumer insights into successful marketing initiatives.