Keith Hoffman
About Keith Hoffman
Keith Hoffman is an Enterprise Account Executive at Fluke Corporation, specializing in Software, SaaS, and Cloud Sales. With extensive experience in complex solution selling and a strong focus on pipeline management, he has successfully developed sales strategies for various companies over his career.
Work at Fluke Corporation
Keith Hoffman has been serving as an Enterprise Account Executive at Fluke Corporation since 2021. In this role, he focuses on Software, SaaS, and Cloud Sales. His responsibilities include developing and executing sales strategies tailored to meet the needs of enterprise clients. Hoffman leverages his expertise in complex solution selling to drive sales growth and enhance customer relationships.
Previous Experience in Software Sales
Prior to joining Fluke Corporation, Hoffman held the position of Senior Director - Enterprise Strategic Accounts at a confidential company from 2014 to 2021. He worked in Fort Lauderdale, Florida, where he specialized in Software, SaaS, and Cloud Sales. His career also includes roles at Cortera, Inc. as Enterprise Strategic Accounts and Akamai Technologies as Major Account Executive, both focusing on sales strategies for enterprise clients.
Education and Expertise
Keith Hoffman studied at West Chester University of Pennsylvania, where he earned a dual major in International Business and Marketing, achieving a degree in Business Administration. He also completed his high school education at Monsignor Bonnor. Hoffman specializes in complex solution selling and is proficient in Sandler Sales methodology, which enhances his effectiveness in sales roles.
Sales Skills and Methodologies
Hoffman has a strong focus on pipeline management, utilizing Salesforce.com to track and manage sales processes. He possesses extensive experience in both inside and outside sales, employing a strategic approach to account execution. His skills include managing BDR and lead generation teams, which contribute to his success in sales to Fortune 500 companies across various industries.
Career Progression in Sales
Keith Hoffman's career in sales began at Cydcor as an Account Executive, where he worked from 2002 to 2007. He then transitioned to memoryBlue as a Senior Account Executive for one year. His diverse experience spans over two decades, with a consistent focus on Software, SaaS, and Cloud Sales, demonstrating his ability to adapt and thrive in different sales environments.