Miki Mok
About Miki Mok
Miki Mok is a Global Social Media Manager at Fluke Corporation, with a background in digital marketing and public relations across various regions including Asia and Europe. She has held significant roles at Container Solutions and Petrie PR, specializing in creative branding, media relations, and influencer collaborations.
Work at Fluke Corporation
Miki Mok has served as the Global Social Media Manager at Fluke Corporation since 2021. In this role, she is responsible for overseeing the company's global social media strategy and execution. Her position is based in Eindhoven, North Brabant, Netherlands. Mok's work involves managing social media channels, developing content strategies, and engaging with audiences to enhance brand visibility and reputation.
Previous Experience in Digital Marketing
Before joining Fluke Corporation, Miki Mok worked at Container Solutions as the Global Digital Marketing Lead from 2019 to 2021. During her tenure in the Amsterdam Area, Netherlands, she focused on digital marketing strategies and initiatives. Mok's earlier roles at Petrie PR, a luxury lifestyle PR agency, included positions as Senior Account Executive and Account Manager in various locations including Hong Kong and Shanghai, where she developed skills in media relations and influencer collaborations.
Education and Expertise
Miki Mok earned her Bachelor's degree with Honors in Integrated Strategic Communication from City University of Hong Kong, completing her studies from 2011 to 2013. Her educational background has equipped her with a solid foundation in communication strategies, which she has applied throughout her career in various marketing and public relations roles across Asia and Europe.
Background in Public Relations
Miki Mok's career in public relations began at amc asia!, where she worked as an Account Executive in 2013. She then joined Petrie PR, where she held multiple positions, including Senior Account Executive and Account Manager, from 2014 to 2018. Her experience in these roles involved managing client accounts, developing strategic partnerships, and executing media campaigns in diverse markets, including Hong Kong, Shanghai, and Beijing.
Skills and Specializations
Miki Mok possesses extensive experience in several key areas, including creative branding solutions, media relations, and crisis management. She has worked on projects involving social media management, email marketing, online advertising, SEO, affiliate marketing, and content design. Her diverse marketing knowledge spans various landscapes, particularly in Asia, where she has launched multiple global hospitality and lifestyle brands.