Minjae Hwang
About Minjae Hwang
Minjae Hwang is a Digital Marketing Specialist with extensive experience in managing marketing strategies for both Japan and Korea. He has worked at Fluke Corporation since 2017 and previously spent five years at MISUMI Corporation, where he significantly improved digital media performance.
Work at Fluke Corporation
Minjae Hwang has been employed at Fluke Corporation since 2017, serving as a Digital Marketing Specialist. In this role, he manages a monthly marketing budget of $30,000 for business accounts in Japan and Korea. His responsibilities include creating and distributing campaign and promotional content for 100 distributors across these regions. Hwang utilizes various digital marketing tools to analyze website and campaign performance, ensuring effective strategies are implemented.
Previous Experience at MISUMI Corporation
Before joining Fluke Corporation, Minjae Hwang worked at MISUMI Group Inc. from 2012 to 2017 as an E-Commerce Digital Marketing member. During his five years there, he focused on enhancing digital media channels, which resulted in a 10% increase in click-through rates in his first year. His experience at MISUMI contributed to his expertise in managing digital marketing campaigns effectively.
Education and Expertise
Minjae Hwang earned a Bachelor of Engineering (BE) degree in Computer Engineering from Sejong University, where he studied from 2003 to 2012. This educational background has provided him with a strong foundation in technology and engineering principles, which he applies in his digital marketing strategies. His expertise includes analyzing funnel data and operating customer relationship management (CRM) processes.
Digital Marketing Skills and Tools
In his role as a Digital Marketing Specialist, Minjae Hwang employs various analytical tools, including Google Analytics and Google Search Console, to assess the performance of websites and marketing campaigns. He designs systems such as the Local Distributors Management System to streamline operations for distributors in Japan and Korea. His analytical skills enhance the effectiveness of marketing strategies and improve customer engagement.