Prasanta Das
About Prasanta Das
Prasanta Das serves as the Director of Marketing at Fluke Corporation, where he has worked since 2016. He has extensive experience in sales and marketing, having previously held positions at Megger, The Motwane Manufacturing Co. Pvt. Ltd., and Johnson & Johnson.
Current Role at Fluke Corporation
Prasanta Das serves as the Director of Marketing at Fluke Corporation, a position he has held since 2016. In this role, he is responsible for leading marketing initiatives and strategies that drive demand generation. His expertise includes managing both Above The Line (ATL) and Below The Line (BTL) campaigns, ensuring effective outreach and engagement with target audiences. He also oversees the creation of Go-to-Market strategies, which encompass project plans, timelines, and budgets.
Previous Experience at Megger
Prior to his current role, Prasanta Das worked at Megger as the General Manager of Sales & Marketing from 2013 to 2016. During his tenure, he focused on enhancing the company's market presence and driving sales growth in India. His leadership in sales and marketing strategies contributed to the overall success of the organization during this period.
Background in The Motwane Manufacturing Co.
Prasanta Das held the position of General Manager at The Motwane Manufacturing Co. Pvt. Ltd. from 2008 to 2012. In this role, he was involved in various aspects of management and operations, contributing to the company's growth and development within the manufacturing sector in India.
Expertise in Digital Marketing
Prasanta Das possesses significant expertise in digital marketing techniques, including Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and social media marketing. His skills in these areas enable him to effectively reach and engage target audiences, driving brand awareness and customer acquisition.
Educational Background
Prasanta Das earned a Master of Business Administration (MBA) in Marketing from Osmania University, completing his studies from 1992 to 1994. This educational foundation has equipped him with the necessary skills and knowledge to excel in various marketing roles throughout his career.
Experience at Johnson & Johnson
Before joining The Motwane Manufacturing Co., Prasanta Das worked at Johnson & Johnson as the South Asia Pacific Sales Head for Medical Equipment and Devices from 1994 to 2007. His role involved overseeing sales operations across the region, contributing to the company's growth in the medical equipment sector.