Robin Bricker, Caap, Cpm
About Robin Bricker, Caap, Cpm
Robin Bricker serves as the Sr. Channel Marketing Leader for North America at Fluke Corporation, where he leverages over 30 years of experience in business-to-business marketing. He focuses on fostering relationships between channel partners and manufacturers through strategic marketing programs.
Work at Fluke Corporation
Robin Bricker currently serves as the Senior Channel Marketing Leader for North America at Fluke Corporation, a position held since 2021. In this role, she focuses on developing creative and strategic marketing programs that support channel partners and manufacturers. Prior to her current position, she worked as Channel Marketing Manager for Electronic MRO and Instrumentation from 2013 to 2021, and as Channel Marketing Leader for Instrumentation and Electronics MRO from 2019 to 2021. Her tenure at Fluke spans over 15 years, during which she has contributed to various marketing initiatives across different divisions.
Education and Expertise
Robin Bricker has a strong educational background in communications and advertising, having studied at the Institute of Canadian Advertising (ICA) where she achieved the CAAP designation from 1996 to 1998. She also obtained the Certified People Manager (CPM) designation in 2004 from ICA. Additionally, she completed courses in Project Management and Business and Marketing Writing at the University of Waterloo in 2005. In 2012, she participated in a problem-solving program at Danaher Business Systems. Her expertise includes brand building, strategic direction, and tactical execution.
Background in Marketing
With over 30 years of experience in business-to-business marketing communications, Robin Bricker has developed a comprehensive skill set in the field. Her previous roles at Fluke Corporation include Marketing Manager for Canada, where she managed marketing efforts for Fluke Industrial, Fluke Networks, and Fluke Precision Measurement from 2006 to 2013. She also completed a year-long program in Channel Management at Miller Heiman from 2019 to 2020, focusing on influencing partner outcomes. Her background emphasizes building strong relationships and effective communication pathways between channel partners and manufacturers.
Professional Development
Robin Bricker has engaged in various professional development programs to enhance her marketing skills. Notably, she completed a Channel Management course at Miller Heiman from 2019 to 2020, which focused on influencing partner outcomes. Her educational pursuits reflect a commitment to continuous learning and adapting to the evolving marketing landscape. This dedication to professional growth supports her effectiveness in her current role at Fluke Corporation.