Robin Bricker, Caap, Cpm (She/Her/Hers)
About Robin Bricker, Caap, Cpm (She/Her/Hers)
Robin Bricker is a Senior Channel Marketing Leader at Fluke Corporation, specializing in brand building and strategic marketing. With over 30 years of experience, she focuses on fostering relationships between channel partners and manufacturers to enhance business growth.
Current Role at Fluke Corporation
Robin Bricker serves as the Sr. Channel Marketing Leader for North America at Fluke Corporation. She has held this position since 2021, contributing to the company's strategic marketing initiatives. In her current role, she focuses on brand building, strategic direction, and tactical execution to enhance the company's market presence.
Previous Experience at Fluke Corporation
Prior to her current role, Robin Bricker worked at Fluke Corporation in various marketing positions. She served as the Channel Marketing Leader for Instrumentation and Electronics MRO from 2019 to 2021 and as the Channel Marketing Manager for Electronic MRO and Instrumentation from 2013 to 2021. Additionally, she held the position of Marketing Manager for Canada, overseeing Fluke Industrial, Fluke Networks, and Fluke Precision Measurement from 2006 to 2013.
Education and Professional Development
Robin Bricker has a strong educational background in communications and marketing. She studied at the Institute of Canadian Advertising, achieving the CAAP designation from 1996 to 1998 and the CPM designation in 2004. She also completed courses in Business and Marketing Writing and Project Management at the University of Waterloo. Furthermore, she participated in the Miller Heiman program focused on Influencing Partner Outcomes and studied Problem Solving through Danaher Business Systems in 2012.
Expertise in Marketing Communications
With over 30 years of experience, Robin Bricker specializes in developing and implementing business-to-business marketing communications plans. Her expertise includes building strong relationships and teams, facilitating communication pathways between channel partners and manufacturers, and creating strategic marketing programs that support growth for both parties.