Roger B.
About Roger B.
Roger B. serves as the Director of Global E Commerce at Fluke Corporation, where he significantly increased direct sales revenue from $200,000 to $5 million within three years. He has a diverse background in eCommerce and marketing, with previous roles at Overstock.com and Huron Consulting Group.
Work at Fluke
Roger B. has served as the Director of Global eCommerce at Fluke Corporation since 2020. In this role, he has significantly increased direct sales revenue from $200,000 to $5 million within his first three years. He has expanded Fluke's direct-to-consumer product catalog by 125%, enhancing the online product range. Additionally, he has directed operations for five regional eCommerce sites across the US, China, Singapore, Australia, and the Netherlands, with plans for further global expansion. Roger has also implemented Return on Advertising Spend (ROAS) tracking and standardized Key Performance Indicators (KPIs) across multiple marketing teams, ensuring full visibility of marketing spend and returns.
Education and Expertise
Roger B. holds a Bachelor of Science (B.S.) degree in Information Systems from Brigham Young University, which he completed from 2004 to 2009. He furthered his education by obtaining a Master of Information Systems Management (MISM) from the same institution in 2009. His educational background provides him with a strong foundation in information systems, which supports his expertise in eCommerce and marketing analytics.
Background
Prior to his current role at Fluke, Roger B. gained extensive experience in various positions at Overstock.com. He worked as an Enterprise Business Intelligence Developer from 2013 to 2015, followed by a brief tenure as a Pricing Strategist in 2015. He then served as Senior Marketing Manager - Promotions from 2017 to 2019 and as Manager of Pricing from 2015 to 2017. Additionally, he held the position of Marketing Director at Overstock.com for eight months in 2019-2020. Earlier in his career, he worked at MTC as a Web Developer from 2007 to 2009 and at Huron Consulting Group as a Product Analyst and Product Associate between 2009 and 2013.
Achievements
During his tenure at Fluke, Roger B. achieved notable milestones, including a substantial increase in direct sales revenue and the expansion of the product catalog. He has also led the establishment of eCommerce operations across multiple regions and implemented key performance tracking systems. His strategic initiatives have contributed to enhancing Fluke's online presence and marketing effectiveness across various global markets.