Shawn Cui
About Shawn Cui
Shawn Cui is the BU National Marketing Manager at Fluke Corporation, where he has worked since 2015. He has a background in engineering and marketing, previously holding positions at Philips Healthcare and PG Instruments Limited.
Work at Fluke Corporation
Shawn Cui has been serving as the BU National Marketing Manager at Fluke Corporation since 2015. In this role, he is responsible for launching an average of three new products each year, focusing on various sectors including hospitals to enhance market sales. Prior to this position, he worked as an Assistant Product Manager at Fluke Corporation from 2011 to 2015, where he contributed to product development and marketing strategies. His tenure at Fluke has been marked by a commitment to integrating digital marketing tools with traditional marketing approaches.
Previous Experience at Philips Healthcare
Shawn Cui worked at Philips Healthcare in multiple roles from 2008 to 2011. He began as a Field Service Engineer in Beijing, China, for two years, followed by a position as a Technical Support Engineer for one year. During his time at Philips, he gained valuable experience in technical support and customer service, which has informed his later marketing strategies in the medical technology sector.
Educational Background in Biomedical Engineering
Shawn Cui earned a Bachelor's degree in Biomedical/Medical Engineering from Tianjin University, where he studied from 1999 to 2004. This educational foundation has provided him with the technical knowledge necessary to navigate the complexities of the medical technology industry and to effectively communicate product value to stakeholders.
Digital Marketing Expertise
Shawn Cui utilizes a variety of digital marketing tools, including SEO, PPC, and social media platforms such as WeChat, to promote Fluke's brand and products. He combines these digital strategies with traditional marketing events to create innovative and efficient marketing activities. His approach ensures that Fluke remains competitive in the rapidly evolving market landscape.
Industry Engagement and Networking
Shawn Cui actively maintains relationships with professional committees and government associations to ensure that new standards and regulations positively impact Fluke products. He also engages with key opinion leaders (KOLs) across various industries to gather feedback and define customer value, which aids in the development of products that meet market needs.