Steven Song
About Steven Song
Steven Song serves as the China Marketing Communications Manager at Fluke Corporation, where he has worked since 2020. He plays a vital role in developing the Martech ecosystem and aligning marketing strategies with the parent company, Fortive.
Current Role at Fluke Corporation
Steven Song serves as the China Marketing Communications Manager at Fluke Corporation, a position he has held since 2020. In this role, he is responsible for managing marketing communication across seven distinct business units. He ensures that each unit's goals are aligned with the overall marketing strategy, maximizing opportunities for collaboration. Steven plays a key role in building and implementing the Martech ecosystem, which is integral to the company's marketing strategy. He also oversees the planning and management of the marketing communication budget, ensuring efficient allocation of resources to meet organizational goals.
Previous Experience in Digital Marketing
Prior to his current position, Steven worked at Fluke Corporation as the Digital Marketing Manager from 2012 to 2020. During this eight-year tenure, he developed and executed digital marketing strategies that supported the company's objectives. His experience in this role provided him with a strong foundation in managing marketing communications and aligning them with business unit goals. Before joining Fluke, he was an Associate Account Director at Publicis Modem BJ for one year, where he contributed to marketing strategies for various clients.
Educational Background in Automation
Steven Song studied Automation at Beijing Industry and Commercial University, where he earned his Bachelor's degree from 1996 to 2000. He also attended Beijing Technology and Business University during the same period, furthering his education in the field of Automation. This educational background has equipped him with the technical knowledge and analytical skills necessary for his roles in marketing communications and strategy.
Alignment with Fortive's Global Strategy
In his current role, Steven aligns Fluke's marketing strategies with those of Fortive, the parent company. This alignment ensures coherence in global marketing strategies and facilitates the sharing of best practices across the organization. By integrating local marketing efforts with Fortive's overarching goals, Steven contributes to the overall success of both Fluke and its parent company.
Team Development and Performance Management
Steven is responsible for defining performance evaluation and development plans for his team members at Fluke Corporation. He focuses on enhancing their abilities and ensuring that they meet the marketing communication objectives. This commitment to team development is crucial for maintaining high standards in marketing practices and achieving the company's goals.