Tin Nguyen
About Tin Nguyen
Tin Nguyen is a Product Marketing Coordinator at Fluke Corporation, where he has worked since 2021. He has experience in marketing and advertising through various internships and roles, including positions at Copacino Fujikado, Aramark, and GreenRubino.
Current Role at Fluke Corporation
Tin Nguyen serves as a Product Marketing Coordinator at Fluke Corporation since 2021. In this role, Nguyen has established and owned the go-to-market strategy for new product introductions, specifically focusing on installation testers and accessories. This position involves managing the localization and translation of product introduction collateral in over 23 languages, ensuring that marketing materials are accessible to a global audience. Additionally, Nguyen collaborates with the Amazon channel marketing team to identify gaps in product page creation and implement A/B tests for top revenue-generating products, aiming to enhance sales performance.
Previous Experience in Marketing and Advertising
Before joining Fluke Corporation, Tin Nguyen gained valuable experience in marketing and advertising through various internships and roles. Nguyen worked as an Advertising Intern at Copacino Fujikado for three months in Seattle, Washington, from 2016 to 2017. Prior to that, Nguyen held a Sales and Marketing Intern position at Aramark for eight months while studying at the University of North Carolina at Chapel Hill. Additionally, Nguyen worked as an Account Manager at GreenRubino from 2017 to 2021, where responsibilities included managing client accounts and developing marketing strategies.
Educational Background in Media and Journalism
Tin Nguyen completed a Bachelor of Arts (B.A.) degree in Media and Journalism with a focus on Advertising at the University of North Carolina at Chapel Hill. This four-year program, which Nguyen attended from 2012 to 2016, provided a foundation in advertising principles, media strategies, and communication skills that are essential in the marketing field.
Skills in Program Management and Competitive Analysis
In the role at Fluke Corporation, Tin Nguyen has worked within an Agile Program Management framework, prioritizing and driving the development of marketing assets such as web pages and emails. Nguyen also conducts monthly competitive audits to analyze the branding and online content of competitors, presenting findings to internal teams to inform marketing strategies and improve overall performance.