Yvonne De Shazo
About Yvonne De Shazo
Yvonne De Shazo serves as the Sr. Manager of Creative Services in Global Marketing at Fluke Corporation, where she has worked since 2001. She is responsible for establishing graphic style standards and overseeing a diverse creative team to enhance brand awareness.
Work at Fluke
Yvonne De Shazo has been employed at Fluke Corporation since 2001, serving as the Senior Manager of Creative Services within the Global Marketing department. Over her 23 years at the company, she has contributed to various marketing initiatives and has played a significant role in the creative direction of the brand. Her responsibilities include developing advertising materials, collateral, websites, and client communications aimed at enhancing brand awareness and strengthening client relationships.
Education and Expertise
Yvonne De Shazo holds a Bachelor of Arts degree in Biology from Whitman College. Additionally, she has an Associate of Arts degree in Visual Communications from The Art Institutes. Her educational background equips her with a unique blend of scientific understanding and creative skills, which she applies in her role at Fluke Corporation.
Background
Yvonne De Shazo has been instrumental in establishing and maintaining corporate graphic style standards at Fluke Corporation. Her expertise in creative services has allowed her to oversee a diverse team that includes in-house writers, designers, and web professionals. She also manages relationships with vendors, agencies, and freelancers to ensure cohesive branding and marketing efforts.
Achievements
During her tenure at Fluke Corporation, Yvonne De Shazo played a key role in defining and managing dual branding and creative execution during the merger transition to DMX/AEI Music. This experience highlights her capability in navigating complex branding challenges and executing effective marketing strategies.