Lourie Campher
About Lourie Campher
Lourie Campher is a Brand Manager with extensive experience in marketing and brand activation. Currently serving as a Brand Manager at Flux in Boulder, Colorado, she has a strong interest in integrating offline and online marketing strategies.
Current Role at Flux
Lourie Campher serves as the Brand Manager at Flux, a position held since 2013. In this role, she focuses on developing and implementing brand strategies that align with the company's objectives. Her responsibilities include overseeing brand activations and ensuring consistent messaging across various platforms. With over a decade of experience in this role, she has contributed to enhancing the brand's presence and engagement in the market.
Experience at 9th Wave
Since 2017, Lourie Campher has held the position of Director at 9th Wave in Pretoria, Gauteng, South Africa. In this capacity, she leads marketing initiatives and oversees the execution of various projects. Her leadership role involves coordinating with teams to drive brand awareness and engagement through innovative marketing strategies.
Previous Roles and Experience
Lourie Campher has a diverse background in marketing and brand management. She worked as a Sales Consultant for Dot Fnb in 2012 for three months in Johannesburg. In 2014, she served as a Brand Activation Strategist for several organizations, including Hilltoplive and Ticketbreak Sa, for four months. Additionally, she was an Account Executive at Quirk from 2012 to 2013 and worked as an Account Manager at Lara Brand Engineering for six months in 2014.
Education and Expertise
Lourie Campher studied at the AAA School of Advertising from 2008 to 2011, where she focused on Marketing, Advertising, and Communications. This educational background has equipped her with the knowledge and skills necessary to excel in her roles within the marketing industry. Her expertise includes integrating offline and online marketing strategies, with a particular interest in innovative techniques such as Alternate Reality Gaming and 3-D Mapping.
Marketing Philosophy
Lourie Campher emphasizes the importance of synergy between offline and online marketing activities. She believes in bridging the gap between these two areas to enhance brand activations. Her passion for organizing and coordinating marketing actions is evident in her approach to liaising with third parties to achieve effective brand engagement.