Lourie Campher
About Lourie Campher
Lourie Campher is a Brand Manager with extensive experience in marketing and brand activation. Currently serving as Director at 9th Wave in Pretoria, South Africa, he has a strong interest in integrating offline and online marketing strategies.
Current Role at Flux
Lourie Campher serves as the Brand Manager at Flux, a position he has held since 2013. In this role, he focuses on developing and implementing marketing strategies that enhance brand visibility and engagement. His responsibilities include coordinating marketing actions and liaising with third parties to optimize brand activations. Campher's experience in this position spans over 11 years, during which he has contributed to various marketing initiatives aimed at integrating both online and offline strategies.
Previous Experience in Brand Management
Before his tenure at Flux, Lourie Campher held several positions that contributed to his expertise in brand management. He worked as an Account Manager at Lara Brand Engineering for six months in 2014. Additionally, he served as a Brand Activation Strategist for multiple organizations, including Hilltoplive and Ticketbreak SA, for four months in the same year. His earlier roles also include a position as an Account Executive at Quirk from 2012 to 2013, where he gained valuable experience in client relations and marketing strategies.
Education and Professional Background
Lourie Campher studied at the AAA School of Advertising, where he focused on Marketing, Advertising, and Communications from 2008 to 2011. This educational background provided him with a solid foundation in marketing principles and strategies. His professional journey includes various roles that have equipped him with skills in brand management, sales, and strategic marketing, contributing to his current success in the industry.
Marketing Strategies and Interests
Lourie Campher is passionate about organizing and coordinating marketing actions that enhance brand activations. He has a strong interest in integrating offline and online marketing strategies, utilizing innovative techniques such as Alternate Reality Gaming and 3-D Mapping. Campher emphasizes the importance of synergy between these two areas and aims to bridge the gap through creative marketing solutions.
Sales Experience at FNB South Africa
In 2012, Lourie Campher worked as a Sales Consultant for Dot FNB at FNB South Africa for three months. This role provided him with experience in sales and customer engagement, further enhancing his understanding of the marketing landscape. His time at FNB contributed to his overall skill set in the financial services sector and customer relations.