Jake Paul
About Jake Paul
Jake Paul serves as the Head of Growth Marketing at Zipline, where he has worked since 2022. He has a background in marketing and advertising, with previous roles at Trek Bicycle and Delta Defense LLC, where he managed significant advertising budgets and achieved notable results in lead generation and social media impressions.
Work at Zipline
Jake Paul serves as the Head of Growth Marketing at Zipline, a position he has held since 2022. In this role, he focuses on developing and implementing marketing strategies to drive growth for the company. Zipline is known for its innovative use of drone technology to deliver medical supplies and other essential goods. Paul's expertise in growth marketing is instrumental in enhancing the company's market presence and expanding its customer base.
Previous Experience at Trek Bicycle
Jake Paul worked at Trek Bicycle in two capacities. Initially, he served as an Organic Search Strategist for 8 months in 2020, where he focused on improving the company's online visibility. He later took on the role of Senior Acquisition Marketing Manager from 2020 to 2022 for 2 years, where he managed significant marketing initiatives. His work contributed to the company's overall marketing strategy and customer acquisition efforts.
Background at Delta Defense LLC
Jake Paul has an extensive background at Delta Defense LLC, where he held multiple positions from 2013 to 2020. He began as a Paid Advertising Strategist from 2015 to 2017, then advanced to Senior Paid Advertising Strategist until 2020. He also worked as a Systems Coordinator from 2013 to 2015. His roles involved managing advertising strategies and systems coordination, contributing to the company's marketing success.
Achievements in Digital Marketing
Throughout his career, Jake Paul has achieved notable results in digital marketing. He managed a Facebook advertising budget exceeding $12.1 million, achieving a return on ad spend (ROAS) of 215%. Additionally, he generated over 2.5 million leads on Facebook with a cost per lead under $4. His efforts also led to over 300 million impressions on organic social media within a single year, showcasing his effectiveness in driving engagement and leads.
Role at Physna
In 2022, Jake Paul briefly served as the Head of Growth Marketing at Physna for 3 months. During this time, he was responsible for overseeing marketing strategies aimed at promoting the company's services. His experience in growth marketing was applied to enhance the company's visibility and reach within its target market.