Bill Maxwell
About Bill Maxwell
Bill Maxwell is a Digital Marketing Manager at FM Global with extensive experience in digital marketing, graphic design, and global communications.
Digital Marketing Manager at FM Global
Bill Maxwell currently holds the position of Digital Marketing Manager at FM Global since 2023, based in Rhode Island, United States. In this role, he is responsible for overseeing digital marketing strategies, leveraging his expertise to enhance online presence and engagement.
Former Director of Digital Marketing at Blue Cross & Blue Shield of Rhode Island
From 2017 to 2022, Bill Maxwell served as the Director of Digital Marketing at Blue Cross & Blue Shield of Rhode Island. During this five-year tenure in Providence, Rhode Island, he spearheaded digital marketing initiatives and campaigns, contributing significantly to the company's online marketing efforts. Prior to this, he also worked as the Digital Marketing Manager from 2014 to 2017 at the same company.
Previous Leadership Roles at Schneider Electric
Bill Maxwell has held several key roles at Schneider Electric. Between 2013 and 2014, he worked as the Global Director of Social Listening & Measurement, and from 2010 to 2013, he served as Global Director of Communications Systems. He also held the role of Global Director of Production Management from 2008 to 2010, operating in both Providence, Rhode Island and Beijing, China.
Experience at American Power Conversion
Bill Maxwell's tenure at American Power Conversion includes various positions spanning from 1994 to 2008. These positions include Global Director of Creative Development from 2004 to 2008, Global Creative Services Manager from 1999 to 2004 in Sydney, Australia, Senior Graphic Designer from 1997 to 1999, and Graphic Designer from 1994 to 1997 in Providence, Rhode Island, and Sydney, Australia.
Academic Background
Bill Maxwell graduated from the Rochester Institute of Technology with a Bachelors in Graphic Design, completing his studies from 1989 to 1993. He also completed an internship at Lichtenstein+Associates as a Graphic Design Intern from 1992 to 1993 in Rochester, New York.
Certifications and Technical Proficiencies
Bill Maxwell holds certifications in Google Analytics and Google AdWords, evidencing his proficiency in web analytics and digital advertising. He is adept at using the Google Marketing Platform, Marketo, Salesforce Marketing Cloud, and Workfront for project management. His expertise extends to the Adobe Creative Suite and extensive experience in translation and localization management.