Jenifer Dwyer
About Jenifer Dwyer
Jenifer Dwyer is the Staff Vice President, Manager of Marketing Strategy, Insights & Enablement at FM Global, overseeing global marketing strategies and sales enablement.
Title and Current Role
Jenifer Dwyer is currently the Staff Vice President, Manager of Marketing Strategy, Insights & Enablement at FM Global. She has held this position since 2020. Based in Johnston, Rhode Island, she oversees the development and execution of marketing strategies, analyzing global market trends and identifying customer needs. She also leads a team of marketing professionals located in various countries and manages a global marketing budget.
Previous Roles at FM Global
Before her current role, Jenifer Dwyer served as the Staff Vice President, Innovation Program Manager at FM Global from 2018 to 2020. In this position, she managed innovative programs to drive business growth. Prior to that, she was the Assistant Vice President, Market Research & Product Development Manager from 2012 to 2017, where she focused on market research and product development. Additionally, she was the Digital Products and Services Leader from 2010 to 2012.
Experience at SunLife Financial and Keyport
Jenifer Dwyer worked at SunLife Financial as the Associate Director of Annuity Operations from 2001 to 2010. In this role, she managed annuity operations and contributed to business growth. Before her tenure at SunLife Financial, she served as Senior Manager at Keyport from 1996 to 2001, where she gained significant experience in financial operations.
Educational Background
Jenifer Dwyer holds an MBA in Marketing from Providence College, obtained between 1998 and 2000. Additionally, she earned a Bachelor of Science in Finance from Bryant University, where she studied from 1991 to 1995. Her academic background has provided her with a strong foundation in finance and marketing.
Leadership and Strategy
In her role at FM Global, Jenifer Dwyer leads the development and implementation of marketing strategies, collaborating with other departments to identify customer needs and market trends. She manages the global marketing budget and evaluates ROI, continuously identifying new opportunities to increase revenue and market share. Furthermore, she ensures the sales team is equipped with the necessary knowledge, tools, and resources to drive revenue and meet sales goals.