Kirsty Darcy
About Kirsty Darcy
Kirsty Darcy serves as the Marketing Director at Fondant Marketing and has over 15 years of experience in marketing roles. She specializes in social media management, content creation, and developing marketing strategies, currently working with Interlock360 as Digital Marketing Director.
Work at Fondant Marketing
Kirsty Darcy has served as the Marketing Director at Fondant Marketing since 2020. In this role, she oversees the marketing strategies and initiatives for the company, focusing on enhancing brand visibility and engagement. Her responsibilities include managing social media profiles and implementing strategies aimed at increasing followers and lead generation. Under her leadership, Fondant Marketing has aimed to establish its clients as thought leaders through the production of long-form content such as news articles and blogs.
Previous Experience in Marketing
Before joining Fondant Marketing, Kirsty held various marketing positions. She worked at ALNO as a PR & Marketing Communications Executive from 2013 to 2015 and later as a Marketing Manager from 2015 to 2017. Additionally, she served as the Marketing Communications Manager at Duchy Homes Ltd from 2017 to 2020. Her diverse roles have contributed to her extensive experience in both agency and client-side marketing, totaling over 15 years.
Education and Qualifications
Kirsty Darcy completed her secondary education at Brigshaw High School, where she studied subjects including English Language, English Literature, History, and achieved A Levels. She also earned GCSEs in English Language, English Literature, Double Science, History, Media, French, and Maths. Following her secondary education, she attended Loughborough University, where she obtained a BA (Hons) in English Studies from 1999 to 2002.
Expertise in Digital Marketing
Kirsty specializes in digital marketing, particularly in social media management and content creation. She develops strategies that focus on increasing engagement and lead generation. Additionally, she creates search engine optimized websites and keyword-rich content to improve website visibility and conversion rates. Her work also includes providing affordable outsourced marketing support through Interlock360, where she serves as the Digital Marketing Director.
Consultancy and Service Offerings
At Interlock360, Kirsty is part of a team of eight consultants that offers a comprehensive range of services across sales, marketing, and creative disciplines. The consultancy provides an objective review of businesses, competitors, and markets to develop focused marketing strategies. Their services include videography, photography, graphic design, and engaging copywriting for marketing materials, all aimed at capturing customer attention and highlighting business benefits.