Arati Menon
About Arati Menon
Arati Menon is the Senior Content Lead at Home52, a division of Food52, where she has worked since 2019. With a diverse editorial background, she specializes in content related to home, design, food, and travel, and hosts the podcast 'My Family Recipe.'
Work at Food52
Arati Menon has been serving as the Senior Content Lead for Home52 at Food52 since 2019. In this role, she focuses on creating and managing content that aligns with the brand's vision of home and lifestyle. Her responsibilities include overseeing editorial strategies and enhancing audience engagement through various content formats. Additionally, she hosts the podcast 'My Family Recipe,' which explores personal and cultural narratives related to food, further enriching the Food52 community.
Education and Expertise
Arati Menon holds a Master's degree in Documentary Studies from The New School, where she achieved a 4.0 GPA. She also studied Journalism and Mass Media at the Xaviers Institute of Communication, earning another Master's degree. Furthermore, she completed a program in Digital Media Strategy at NYU's School of Continuing and Professional Studies. Her educational background equips her with a strong foundation in content creation and digital strategy, particularly in areas intersecting home, design, food, travel, and business.
Background
Arati Menon has a diverse editorial background that spans both print and digital platforms. She began her career as a Senior Features Writer at Business Standard in Mumbai, where she worked from 2006 to 2008. She then served as Associate Editor at The Economic Times from 2008 to 2011. Her experience includes roles at Condé Nast India, where she was a Senior Editor for GQ and later a Digital Launch Editor for Architectural Digest. This extensive experience has shaped her expertise in content strategy and editorial leadership.
Achievements
Throughout her career, Arati Menon has built a proven track record of managing content teams in dynamic environments. She has contributed to notable publications such as Monocle magazine, Elle, and Architectural Digest. Her published work includes articles on gardening, social justice, home decor trends, and profiles of gardeners. Her ability to identify and cultivate a network of creators has enhanced content strategies and audience engagement across various platforms.