Grace Ouma Cabezas
About Grace Ouma Cabezas
Grace Ouma Cabezas serves as the Marketing Director at Food52 and has extensive experience in various marketing roles across multiple sectors, including wellness, food, and digital media. She has held positions at notable companies such as XO Group Inc., theSkimm, and GLAMSQUAD, and has expertise in growth marketing for mission-driven brands.
Current Role at Food52
Grace Ouma Cabezas serves as the Marketing Director at Food52, a position she has held since 2017. In this role, she is responsible for overseeing the company's marketing strategies and initiatives, focusing on enhancing brand visibility and customer engagement. Her extensive experience in digital marketing contributes to the growth and success of Food52 in the competitive food and lifestyle sector.
Previous Experience in Digital Marketing
Prior to her current role, Grace Ouma Cabezas held several positions in digital marketing. She was Vice President of Digital Marketing at Food52 from 2019 to 2020 and Senior Marketing Director from 2017 to 2019. Additionally, she worked at theSkimm as Vice President of Growth Marketing from 2020 to 2021. Her background includes roles at GLAMSQUAD and T3, where she developed skills in growth marketing and digital strategy.
Education and Expertise
Grace Ouma Cabezas has a diverse educational background. She studied Fashion Marketing at Parsons School of Design - The New School, earning an AAS. She also holds a BA in English & Journalism from Rutgers University and completed a Semester Study Abroad Program in South African Literature & Mass Media Studies at the University of KwaZulu-Natal. Additionally, she achieved a certification in Teaching English as a Second or Foreign Language from TtMadrid.
Core Competencies in Marketing
Grace possesses core competencies that include sustainable customer growth, product marketing, and content marketing. She has expertise in customer lifecycle management, creative strategy, e-commerce operations, and campaign development. Her strategic focus is on building profitable customer experiences and fostering brand loyalty through effective marketing and operations leadership.
Involvement in Initiatives and Consulting
In addition to her roles in marketing, Grace Ouma Cabezas is actively involved in various initiatives. She served as a Marketing Committee Leader and Speaker for the #HIREBLACK Initiative in 2020. She founded GO & Co Growth Consulting in 2022, focusing on growth marketing for mission-driven brands and startups. Grace also holds advisory positions at Great Jones and has been a founding member of Black Unicorn since 2023.