Joanie Mooradd
About Joanie Mooradd
Joanie Mooradd serves as the Director of Brand and Product Marketing at Food52, where she has worked since 2021. She holds an MBA from UNC Kenan-Flagler Business School and has extensive experience across various industries, including consumer packaged goods, healthcare, and retail.
Work at Food52
Joanie Mooradd serves as the Director of Brand and Product Marketing at Food52, a position she has held since 2021. In this role, she focuses on developing and executing marketing strategies that enhance brand visibility and product offerings. Her work involves collaborating with various teams to align marketing initiatives with the company's overall goals. Based in the Greater Philadelphia Area, she leverages her extensive experience in brand marketing to drive growth and engagement for Food52.
Education and Expertise
Joanie Mooradd studied at UNC Kenan-Flagler Business School, where she pursued a Master of Business Administration (M.B.A.) from 2017 to 2019. Prior to that, she earned a Bachelor of Science (BS) in Marketing from Lehigh University, completing her studies from 2008 to 2012. Her educational background provides her with a solid foundation in marketing principles and business strategies, which she applies across various industries.
Background
Joanie Mooradd has a diverse professional background that spans multiple industries, including consumer packaged goods (CPG), healthcare, energy, telecommunications, and retail. She began her career with internships at LMS International in Belgium and Edelman in New York City. Over the years, she has held various roles, including Account Executive at Launchpad Advertising and Account Manager at Beeby Clark+Meyler, before advancing to leadership positions.
Achievements in Marketing Strategy
Throughout her career, Joanie Mooradd has developed and implemented marketing strategies that have significantly impacted e-Commerce performance. Notably, she created an e-Commerce strategy that improved conversion rates for both omni-channel and pure play customers. Her work involved utilizing IRI sales data and consumer research to optimize pricing and packaging for e-Commerce, demonstrating her analytical skills and strategic thinking.
Professional Experience
Joanie Mooradd has held various positions that contributed to her expertise in brand and product marketing. She worked as an Associate Marketing Manager Intern at Campbell Soup Company in 2018 and later served as Director of Client Partnership at Global Prairie from 2019 to 2021. Her experience includes managing client relationships and working with notable clients such as Bayer Environmental Science and Edgewell Personal Care, showcasing her ability to navigate complex marketing landscapes.