Maurine Hainsworth
About Maurine Hainsworth
Maurine Hainsworth is a copywriter with a background in linguistics and literature. She has worked in various roles, including digital content management and content writing, and currently serves as a copywriter at Food52.
Work at Food52
Maurine Hainsworth has been employed at Food52 as a Copywriter since 2019. In this role, she is responsible for handling diverse copy needs, which include email content, website copy, brand partnership projects, and designed assets. Her work ensures that all written materials align with the company's style guide and maintain the brand's voice. Hainsworth's position at Food52 highlights her expertise in creating engaging content that resonates with the audience.
Previous Experience in Content Management
Before joining Food52, Maurine Hainsworth worked as a Digital Content Manager at Energy Circle LLC from 2017 to 2019. In this position, she was based in the Portland, Maine area and focused on managing digital content strategies. Her earlier role as a Content Writer at Gravitate Online from 2015 to 2017 in the Greater Salt Lake City area further solidified her skills in content creation and editing. Hainsworth's background in these roles contributed to her proficiency in optimizing copy for various platforms.
Education and Expertise
Maurine Hainsworth studied at the University of Virginia, where she earned a Bachelor of Arts (B.A.) degree in Linguistics and American Studies—Popular and Visual Culture from 2009 to 2013. She furthered her education at Université Lumière (Lyon II), focusing on Linguistics, French Language, and Literature for 11 months in 2011. This academic background provides her with a strong foundation in language and communication, which she applies in her copywriting career.
Skills in Copy Editing and SEO Optimization
In her professional roles, Maurine Hainsworth has developed skills in copy editing and search engine optimization (SEO). She edits copy to ensure adherence to style guides and brand voice, enhancing the quality of the content produced. Additionally, she optimizes on-site copy for search engines by conducting keyword research and managing metadata, which is essential for improving online visibility and engagement.
Internship Experience in Social Media Marketing
Maurine Hainsworth gained early experience in marketing as a Social Media Marketing Intern at Deseret Book from 2013 to 2014. During this internship in Salt Lake City, UT, she contributed to the company's social media strategies, which provided her with insights into digital marketing and audience engagement. This experience laid the groundwork for her subsequent roles in content management and copywriting.