Trevor Keating
About Trevor Keating
Trevor Keating serves as the Growth Marketing Director at Foodsmart, where he has worked since 2021. He has extensive experience in digital marketing, having held various roles at organizations such as TEDxMileHigh, HOOK, and Oodle.io, and specializes in telehealth marketing strategies.
Work at Foodsmart
Trevor Keating has served as the Growth Marketing Director at Foodsmart since 2021. In this role, he focuses on optimizing customer acquisition, retention, and conversion rates across various sales and marketing channels. He manages the advancement of marketing technology and data to enhance projected lifetime value (LTV) and customer acquisition cost (CAC). His responsibilities include leading a team that executes and measures marketing strategies across multiple channels, including digital advertising, social media, email, and community outreach.
Previous Experience in Digital Marketing
Before joining Foodsmart, Trevor held several positions in digital marketing. He worked as the Digital Marketing Director at TEDxMileHigh for seven months in 2019. He also served as a Digital Marketing Consultant at HOOK from 2017 to 2022. Additionally, he was the Digital Media Director at Catalyst Marketing Agency, LLC from 2020 to 2021. His extensive experience includes various roles at Oodle.io, where he progressed from Digital Marketing Specialist to Associate Digital Marketing Director.
Educational Background
Trevor Keating studied at the University of Cincinnati, where he earned a Bachelor of Business Administration (BBA) degree with a major in Marketing and a minor in Professional Sales. His academic journey spanned from 2010 to 2014. He also attended St. Xavier High School, which laid the foundation for his educational and professional pursuits.
Board Membership at Reid Rizzo Foundation
Since 2012, Trevor has been a board member of the Reid Rizzo Foundation. His involvement with the foundation reflects his commitment to community service and engagement. This role has allowed him to contribute to initiatives that align with his professional values and personal interests.
Specialization in Telehealth Marketing
Trevor specializes in telehealth population marketing and advertising, particularly targeting Medicaid and Medicare audiences. He employs digital health growth hacking techniques to drive business growth in this sector. His expertise encompasses direct-to-consumer (DTC), business-to-business-to-consumer (B2B2C), and business-to-business (B2B) marketing strategies.