Erika Dy
About Erika Dy
Erika Dy is a Senior Marketing Manager specializing in demand generation strategies within the cybersecurity industry. With a background in International Relations and Spanish from the University of California, Davis, she has held various marketing roles at companies such as Recurly, Synopsys, and ForAllSecure, Inc.
Current Role at ForAllSecure
Erika Dy serves as the Senior Marketing Manager for Demand Generation at ForAllSecure, Inc. since 2020. In this role, she focuses on developing and implementing demand generation strategies specifically tailored for the cybersecurity industry. Her work is centered around creating effective marketing campaigns that drive engagement and lead generation. Based in Pittsburgh, Pennsylvania, she has contributed to the company's marketing efforts for over four years.
Previous Experience in Marketing
Prior to her current position, Erika held several marketing roles that contributed to her expertise in demand generation. She worked as a Marketing Operations Manager at Recurly from 2018 to 2020, and as a Senior Marketing Specialist at Synopsys Inc from 2015 to 2017. Additionally, she was a Marketing Operations Manager at Valimail for one year and a Digital Marketing Specialist at ClickSpring for two years. Her diverse experience across various companies has equipped her with a broad skill set in marketing operations and demand generation.
Educational Background
Erika Dy earned her Bachelor of Arts degree from the University of California, Davis. Her studies focused on International Relations and Spanish, providing her with a well-rounded educational foundation. This academic background has contributed to her understanding of global markets and communication strategies, which are essential in her marketing career.
Career Development and Skills
Throughout her career, Erika has demonstrated a commitment to professional growth. She actively seeks opportunities to expand her marketing skill set and knowledge. Her passion for securing critical software through effective marketing strategies highlights her dedication to the cybersecurity field. Erika's ability to consistently meet deadlines and deliver high-quality work has been a hallmark of her professional journey.
Early Career and Internships
Erika began her career with a role as a Social Media Intern at Sacramento Press in 2011. This initial experience laid the groundwork for her future roles in digital marketing. She later worked as a Field Marketing Coordinator at Codenomicon, which was acquired by Synopsys, from 2014 to 2015. These early positions provided her with valuable insights into marketing operations and strategy development.