Kiri Masters
About Kiri Masters
I am the founder of Bobsled Marketing, a top-ranked digital agency that helps consumer product brands to grow their sales on online marketplaces. Specializing in operations, marketing and advertising on online marketplaces (Amazon, Walmart, Instacart), Bobsled was named one of the top 18 Amazon firms by Business Insider and ranks in the Marketplace Pulse Top 100. In February 2022, Bobsled Marketing was acquired by Acadia, a digital agency designed with intention from the ground up to be a best-in-class partner to the mid market across all digital channels. I now lead the marketing and thought leadership efforts for the Retail Marketplace & Media division of Acadia. I wrote the books "The Amazon Expansion Plan," (2018), "Amazon For CMOs" (2019 - co-authored with Mark Power), and "Instacart for CMOs" (2021 - co-authored with Stefan Jordev), which offer a close-up view of generating predictable results for retail brands. I'm a regular contributor to Forbes Retail, sharing the collective wisdom gathered through managing hundreds of brands' accounts on Amazon. Learn more about what we do at: www.acadia.io Read my posts on Forbes at: www.forbes.com/sites/kirimasters Listen to my podcast at: www.ecommercebraintrust.com Speaking opportunities: at www.kirimasters.com Find my books at: www.amazon.com/Kiri-Masters/e/B01MD17BBK