Maria Golikova
About Maria Golikova
Maria Golikova serves as the Head of Marketing Communications at Ford Motor Company in Moscow, where she has worked since 2016. She has extensive experience in brand strategy, competitor analysis, and digital marketing, having previously held a similar role at Hyundai Motor CIS for 11 years.
Work at Ford Motor Company
Maria Golikova has served as the Head of Marketing Communications at Ford Motor Company since 2016. Based in Moscow, Russian Federation, she has been instrumental in shaping the company's marketing strategies for eight years. Her role involves overseeing various marketing initiatives and ensuring effective communication of the brand's message. Golikova's leadership in marketing communications supports Ford's objectives in a competitive automotive market.
Previous Experience at Hyundai Motor CIS
Before joining Ford Motor Company, Maria Golikova worked at Hyundai Motor CIS as the head of the marketing communication group from 2005 to 2016. During her eleven years at Hyundai, she was responsible for various marketing strategies and initiatives that contributed to the brand's presence in the market. Her experience at Hyundai provided her with a solid foundation in marketing communications within the automotive industry.
Education and Expertise
Maria Golikova studied at the Moscow Academy of Economics and Law (MAEL). Her educational background has equipped her with the necessary skills and knowledge to excel in marketing communications. Golikova's expertise includes brand strategy development, competitor analysis, and the implementation of digital marketing initiatives.
Achievements in Brand Strategy and Marketing
At MIC Holding LLC, Maria Golikova developed a comprehensive brand strategy that included rebranding and brand positioning. She conducted competitor analysis to identify target audiences and consumer needs. Additionally, she was responsible for creating and implementing communication and media strategies for brand and product development. Golikova also introduced a web monitoring system called 'SmartCall back' to improve customer engagement.
Marketing Initiatives and Campaigns
Maria Golikova has managed the creation and launch of new products as part of product portfolio management at MIC Holding LLC. She implemented a digital strategy that involved website renovation and the creation of conversion-focused landing pages. Furthermore, she created and executed trade marketing activities, including special discounts, gifts, and promotional contests, to achieve sales goals.