Carene Chia
About Carene Chia
Carene Chia serves as the Head of Marketing & Business Development at Forest Interactive in Kuala Lumpur, Malaysia, a position she has held since 2019. With extensive experience in marketing and business development across various companies, she has successfully expanded subscriber bases and developed strategic partnerships.
Work at Forest Interactive
Carene Chia has served as the Head of Marketing & Business Development at Forest Interactive since 2019. In this role, she has successfully grown the company's mobile subscriber base to over 20 million users through strategic partnerships and networking. She leads a diverse team across multiple regions, including the USA, Thailand, and Pakistan, focusing on launching and monitoring new products. Carene is responsible for crafting and executing affiliate marketing strategies to recruit new partners and boost sales volume. Her efforts have contributed to the overall growth and success of the company.
Previous Experience in Marketing and Business Development
Before her current position, Carene Chia held various roles in marketing and business development. She worked as the Marketing and Business Development Manager at Forest Interactive from 2018 to 2019. Prior to that, she was the Head of Marketing at Puretech Global Group from 2015 to 2018, where she played a key role in expanding the company's services to three continents. Carene also served as Country Manager at Puretech Global Group and Sam Media, and held positions at mTouche Technology Berhad as a Content Executive and Product Executive.
Education and Expertise
Carene Chia studied at Tunku Abdul Rahman University College, where she earned a Bachelor of Business Administration (BBA) in Marketing from 2006 to 2008. She also completed a Diploma in Business Studies/Administration/Management at Tunku Abdul Rahman College from 2004 to 2006, focusing on E-commerce and Marketing. Her educational background has equipped her with the knowledge and skills necessary for her roles in marketing and business development.
Achievements in Marketing Strategies
Throughout her career, Carene Chia has demonstrated expertise in developing strategies to enhance business segments through digital marketing campaigns, particularly focusing on CPA offers. She has successfully led the subscription service portfolio at Forest Interactive to achieve an all-time high. Additionally, her ability to close deals both locally and internationally has contributed to her success in various roles within the marketing and business development sectors.