Siti Mahdaria
About Siti Mahdaria
Siti Mahdaria is a Media Relations Executive with extensive experience in communications and marketing. She has held various roles in academia and industry, including positions at Universitas Islam Indonesia and Forest Interactive, and has a Master's degree from the University of Melbourne.
Work at Forest Interactive
Siti Mahdaria has been employed at Forest Interactive as a Media Relations Executive since 2021. In this role, she coordinates media sponsorships and makes recommendations for advertisement placements and advertorials. Her responsibilities also include engaging with youth communities across Indonesia to empower them through various campaigns. She writes industry insight articles and thought leadership opinion pieces, contributing to the company's communication strategy.
Previous Experience at Universitas Islam Indonesia
Siti Mahdaria worked at Universitas Islam Indonesia in multiple roles from 2019 to 2021. She served as a Communications Specialist at the Culture and Learning Center, where she focused on communication strategies. Additionally, she was a Lecturer and an International Partnership Associate during her tenure, contributing to the university's academic and partnership initiatives.
Background in Digital Marketing and Communications
Siti Mahdaria has a diverse background in digital marketing and communications. She worked as a Digital Marketing Officer at Start Global Pty. Ltd. in 2019 for three months. Later, she served as a Communications Officer at the Trade Union Rights Centre from 2020 to 2021, where she managed communication efforts in Jakarta, Indonesia. Her experience also includes a role as a Citizen Journalist at NETTV from 2018 to 2019.
Education and Expertise
Siti Mahdaria holds a Master's degree in Marketing Communications from the University of Melbourne, which she completed from 2018 to 2019. She also earned a Bachelor of Economics in Management from Universitas Islam Indonesia, where she studied from 2012 to 2016. Her educational background supports her expertise in media relations and marketing strategies.
Writing and Media Research Skills
In her current role and previous positions, Siti Mahdaria has developed strong writing skills, producing industry insight articles and thought leadership pieces. She conducts periodic media research, monitoring, and evaluation to enhance media strategies. Her professional network includes journalists and graphic designers, which aids in her media relations efforts.