Paul Belle Isle
About Paul Belle Isle
Paul Belle Isle serves as the Chief Marketing Officer at Forge Health, where he has worked since 2021. He has extensive marketing experience across various industries, including roles at Aetna, Fidelity Investments, and Sprint.
Work at Forge Health
Paul Belle Isle serves as the Chief Marketing Officer at Forge Health, a position he has held since 2021. In this role, he has led significant initiatives to enhance the company's digital presence, including the design and launch of the Forge Health website. His efforts resulted in a 42% increase in session pageviews and a 38% increase in session length. Additionally, he successfully doubled the number of clinical locations for the organization within 12 months through strategic multi-channel marketing tactics. He also focused on automating and standardizing communications to improve client experience.
Previous Experience in Marketing
Prior to his role at Forge Health, Paul Belle Isle held various marketing leadership positions. He worked at Aetna, a CVS Health Company, as Head of Marketing for Commercial Specialty Products from 2019 to 2021. Before that, he was Vice President of Customer Strategy and Integrated Marketing at Fidelity Investments from 2011 to 2015. His experience also includes roles at Sprint, Charter Communications, and AAA Northeast, where he developed and implemented marketing strategies that drove growth and engagement.
Education and Expertise
Paul Belle Isle holds a Bachelor of Arts in Government from Cornell University and a Master of Business Administration with a focus on Brand Management and Strategic Marketing from Cornell Johnson Graduate School of Management. His educational background has equipped him with the skills necessary to excel in marketing strategy and execution across various industries.
Achievements in Marketing Strategy
Throughout his career, Paul Belle Isle has achieved notable results in marketing strategy. He established a search engine optimization strategy that increased unique visitors by 13% and organic search volume by 9.4%. Additionally, he implemented a search engine marketing strategy that quadrupled SEM leads while reducing the cost of those leads by 41%. These accomplishments reflect his ability to leverage data-driven insights to enhance marketing effectiveness.
Career Background
Paul Belle Isle has a diverse career background spanning multiple industries and roles. He began his career as a Staff Assistant in the Office of Senator Patrick Leahy and later interned in the Office of Congressman Bob Carr. His journey includes positions in healthcare, finance, telecommunications, and insurance, providing him with a broad perspective on marketing and client engagement.