Adrian Croot
About Adrian Croot
Adrian Croot serves as the VP of Products, Back Office & Custody / Global Product Operations at Forge, where he has worked since 2022. He has extensive experience in product management and operations across various industries, including financial services and technology.
Work at Forge
Adrian Croot currently serves as the Vice President of Products, Back Office & Custody / Global Product Operations at Forge, a position he has held since 2022. In this role, he focuses on integrating and developing acquired technology teams to align processes and cultures, aiming for revenue-generating results. Prior to this, he worked at Forge as a Full-Time Product Consultant and Mentor from 2020 to 2021, and as Senior Director of Product from 2021 to 2022. His extensive experience at Forge highlights his commitment to advancing product operations within the organization.
Previous Experience
Before joining Forge, Adrian Croot held various positions in different companies. He was the Business Head at Derive Systems from 2016 to 2019, overseeing operations in Idaho. He also served as the President of MB Quality Woodcraft for a brief period in 2019. His earlier roles included Marketing Director at Bully Dog Technologies from 2013 to 2014 and multiple positions at Derive Systems, including Director of Product Management and Powersport Product Manager. His diverse background spans marketing, product management, and leadership.
Education and Expertise
Adrian Croot studied at thePower, where he earned an MBA through ThePowerMBA program from 2020 to 2021. He also attended BETHS Grammar, achieving A Levels in Business Studies, Economics, and Maths from 2000 to 2007. His educational background supports his expertise in product management and operations, particularly in the financial services sector, where he has experience in capital markets and traditional finance.
Focus on Emerging Technologies
Adrian Croot has a strong interest in emerging technologies, including Blockchain, Crypto, Web3, Fintech, and Healthtech. His passion for these fields informs his work in product operations and technology integration, positioning him as a forward-thinking leader in the financial services industry. This focus on innovation aligns with his role at Forge, where he aims to leverage technology for operational efficiency and revenue growth.